Search Engine Optimisation is the way of choosing the best targeted keyword phrases that correspond to your site and assure that this ranks your site high in search engines so that when someone searches for a specific phrase it returns your site on on the number one page of Google. It basically involves adjusting the content of your website along with the HTML and Meta tags and also involves a link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves, the one that counts the most though is of course Google. Search engines keep their methods and ranking algorithms a secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change every day. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to finish visiting and indexing your new site.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. There are many people who specialize in search engine optimization.
Search engine marketing and promotion companies will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time. They will also follow their own link building strategy to help your site top all others on Google.
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